Whatever type of business you’re in, odds are competition is high. For many store managers, trying to attract and retain customers is a real challenge. Just getting them into your store won’t help you increase sales in the long run. You need a strategy to turn all those consumers out there into your regular customers.
When it comes to increasing sales, store managers are always looking for tips and tricks they can use. No store wants sales to remain stagnant or find that they are losing business to one of their competitors. Here are some tips that every store manager can keep in mind to help increase sales:
- Use social media. Almost every consumer is on social media sites, so you should be, too. Connect with existing and potential customers by posting specials, coupon links, and product information they will be interested in.
- Match prices. One of the reasons your customers may be going to the competition is for more affordable prices. If that is the case, then as a store manager you will want to make the effort to match prices so you get their business. Customers will return if they know that you will always give them the lowest price they can get.
- Improve customer service. While every store manager knows how important customer service is, there may also be ways to improve it. For starters, be sure to get your team members on board and understanding the mission of providing great customer service, too.
- Hire the right help. Not having the right people working in your store can hold you back. As a store manager, it’s important to know which employees are engaging customers and which or more worried about just getting a paycheck rather than helping you to grow your business.
- Offer samples or free trials. An easy way to increase sales at a grocery store, for example, is to offer in-store food tasting opportunities. When people can try before they buy, they will be more likely follow up with a purchase either right then or later on. They’ll also see that you stand behind your products and see you as a person they can trust to offer quality goods.
As a store manager, it is important to make a constant effort to attract new customers and keep existing customers coming back. Try incorporating the ideas above at your store. They’ve helped others and they will work for you, too.